The Government Digital Service is a new team within the Cabinet Office tasked with transforming government digital services. Established in response to Martha Lane Fox’s report, ‘Directgov 2010 and beyond: revolution not evolution’, the team’s core purpose is to ensure the Government offers world-class digital products that meet people’s needs. Visible results of the team’s [...]
Digital textbooks head to iDevices…
Not content with reinventing the mobile phone and the portable music player, Apple have set their sites on academia. Those lofty and expensive bits of dead tree known as textbooks could be next to be confined to the (digital) history books. Phil Schiller took to the stage in New York yesterday to talk about Apple’s [...]
Pear Digital Guide to… writing web links
Links are the lifeblood of any website. They help the reader navigate through your pages and digital assets and travel around the wider web’s bountiful treasures. Useful, relevant links also help search engines determine the importance of your online offering. Important as they are, lots of websites do links badly, with an inconsistent approach confusing [...]
2 new year’s resolutions – 12 (work) days before Christmas
With now just 2 (work) days left before Christmas we continue stringing together 12 posts culminating in a pear (tree) on December 23rd. Today – 2 new year’s resolutions you should definitely aim to keep. Resolution 1: Poorly presenting an internal jargon-ridden pamphlet as the basis of a web presence no longer cuts the mustard. It’s [...]
10 tips for writing web content – 12 (work) days before Christmas
With now just 10 (work) days left before Christmas we continue stringing together 12 posts culminating in a pear (tree) on December 23rd. Today – tips for content. No doubt about it -there’s a special knack when it comes to writing for the web. Here’s the Pear Digital guide to writing killer content. Content is [...]
12 websites ranking… 12 (work) days before Christmas
With 12 (work) days left before Christmas we could think of no better (read: editorially lazy) thing to do than string together 12 posts culminating in a pear (tree) on December 23rd… Search engines are a key way for people to find what you’re doing online. Google won out over directory sites like old-school Yahoo! [...]
The times they are a changing – It’s time to review your content strategy
The local Royal Mail sorting office isn’t a place where inspiration usually strikes – but an outdated poster got us thinking… It’s Saturday morning – just after 8am. You know that to stand any chance of picking up that parcel that couldn’t be delivered during the week (because you have one of those “job” things, [...]
Will the Amazon Kindle see the ‘death’ of paper?
Watching people on public transport is a good barometer as to how pervasive a technology has become. While Laptops, iPods and iPhones are pretty much de rigueur these days, in recent months the number of e-reading devices has also started to gain momentum. Step back 10 years and things were very different. We remember (in [...]

