Canadian start-up Summify has been acquired by Twitter leading to the “mothballing” of the current Summify service.
Summify was designed to cut through the noise of social media streams and present its interpretation of the” content that matters to you”.
Filtering is an Achilles heel for Twitter and its social networking brethren – there are so many ways of producing and sharing content but precious few ways of filtering.
The Summify team will be heading to Twitter HQ in the coming weeks so expect to see some kind of semantic filtering as part of the Twitter “Discover” tab in the coming months.
Summify had started as an email service and extended to an iPhone app. One of its more novel features was that it focused on giving users less news instead of more, by sending users daily email summaries of only the most important stories. At the end of each day’s list it said “You’re done!”
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